Archive for November, 2006

Said GreenBiz.com yesterday:
“A majority of big companies concerned with corporate responsibility issues acknowledge that they lack an active strategy to develop new business opportunities based on those concerns.

…Nearly half (46%) of the responding companies say that corporate citizenship and sustainability are major sources of business opportunity and not only sources of business risk alone. When added to the 44% who see these issues as sources of both risk and opportunity, a total of 90% of participating companies say their company’s approach to corporate citizenship and sustainability issues reflects at least some belief in the potential rewards.”

Very interesting.

The potential rewards include: increased brand awareness in new markets as well as your current market; innovation; increased stakeholder loyalty; employee retention; competitive edge. All of which reflect positively on your bottom line.

But, you can’t take advantage of these rewards if you aren’t reporting on your corporate social responsibility (CSR). This can take the form of an annual sustainability report, an internal or external newsletter, or a dedicated section of your website.

Maybe you’re not aware if your organization’s internal or external programs are in the realm of CSR. Consultants can assess this for you and help you put a plan into action.

With consumers and business owners becoming more conscious about their health, communities and environment, your market is changing. Realize what companies like Nike, HP, McDonald’s and the Gap have known for years—CSR reporting is worth doing. Of course, we can help.