Archive for February, 2009

Kind of a “duh” statement, however, this article on Wall Street & Technology got us thinking. The article reports that researchers “found that the higher an investor rates the quality of a firm’s online features, the more money he keeps with that firm.”

The same idea can be applied to your company’s website, no matter what you’re selling. Think about how your audience wants to receive the information they need. Will they make an online purchase if your product images are too small? Will they feel secure making that purchase if the design of the site is less than professional? If your site is informational, is it organized in a user-friendly way?