Archive for March, 2009

Maybe you read our recent post about the clean design on some new Ad Council ads. Quaker has caught on with its new “Go humans go” campaign.

The television spots are cute, with people propelling themselves into their day wearing jet packs fueled with two Quaker Oats canisters.

We like the billboards much better, though:

A little mysterious, and definitely engaging as you’re flying by at 70 55 mph.

What’s also cool is that Quaker is relying on its brand recognition for the success of the ad. No extra logo placement, no web address, no commercial call to action – just the assumption that most viewing the ad will recognize their iconic figure.