Archive for September, 2009

Visual Diversion

By now, most of us are familiar with word clouds. Right? Okay, maybe not, but there is a site on the web where you can create and customize your own in a few minutes. It’s called Wordle and you should check it out. I played around with text from our home page today for a mid-afternoon visual break and some inspiration.

Here are a few favorites:

wc_hotwc_asparaguswc_coolsummer

Imagine using this to come up with word combinations for product names; or entering your brainstorming notes to see new combinations of phrases for a marketing campaign; or for creating a tagline. Anything that helps you look at something from a new perspective can give you a creative charge.

The Best Job on Earth

There aren’t many jobs out there where you not only earn a living by performing your duties, but that you have opportunities to win awards, too. Graphic design offers both!

Studio 22 has been honored in the American Graphic Design Awards for the fourth consecutive year. This year’s winning entries are all in the 2008 report category: Diesel Technology Forum Annual Report, Desert Glory Sustainability Report and Strategic Sustainability Consulting Sustainability Report.

Stats on the winners:

While not a sustainability report, Diesel Technology Forum‘s report was reconfigured to be dimensionally smaller and contain fewer pages than in years past. We printed less hard copies and sourced a green certified printer, using vegetable-based inks and FSC-certified 100% recycled/50% PCW paper.

Desert Glory‘s inaugural sustainability report was not printed, and was instead created specifically for web download. We maintained print-quality standards and page count, however, in the event the company wishes to print any reports commercially.

Strategic Sustainability Consulting‘s report – their third with us – was also a web-based report. Creating a digital report was a first for SSC, as we’ve produced printed reports for them from the start. However, with this more flexible medium, we were able to go bold with color, graphic elements and page shape with the knowledge that they would look great on-screen.

This recognition wouldn’t be possible without our incredible clients and the trust they place in us to create these pieces. We thank you!

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