By now, most of us are familiar with word clouds. Right? Okay, maybe not, but there is a site on the web where you can create and customize your own in a few minutes. It’s called Wordle and you should check it out. I played around with text from our home page today for a mid-afternoon visual break and some inspiration.
Here are a few favorites:
Imagine using this to come up with word combinations for product names; or entering your brainstorming notes to see new combinations of phrases for a marketing campaign; or for creating a tagline. Anything that helps you look at something from a new perspective can give you a creative charge.
I *love* Wordle – thanks for sharing it! I played with it a bit this morning and was delighted to see that the word clouds that my website text produces actually DO reflect the things that we WANT them to reflect. In an industry (sustainability consulting) that can sometimes be vague, it’s fantastic to be able to check on whether the “right” stuff comes across. Check out the blog article we wrote about it!
http://www.sustainabilityconsulting.com/blog/2009/10/15/ssc-explaining-strategic-sustainability-consulting.html