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"During the 20 years of producing my monthly bicycling periodical, Spokes Magazine, I have always dreaded the transition to a new art director. When Studio 22 took charge of Spokes in early 2006, the process seemed almost too good to be true. Eryn handled the transition with aplomb. Every issue went out beautifully, on-schedule, and on-budget. Life should be this easy. "
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Neil Sandler, Publisher
Spokes Magazine
CASE STUDY: Spokes Magazine
CHALLENGE After 20 years of providing news and stories of interest on cycling in the mid-Atlantic region, Spokes needed a facelift. The look of this magazine has to appeal to a wide audience, while still being recognized as the magazine to which many readers have grown attached.
SOLUTION When Studio 22 took over the art direction of Spokes in the beginning of 2006, we overhauled the interior layout to a modern style consistently presenting departments and columns. We maintained the Client's brand image by altering the masthead only slightly. What changes each month are the engaging covers and feature layouts.
WE
WORK WITH...
We provide creative services to clients
in the following industries:
Outdoor
Bike
Snowsports
Consumer Goods & Retail
Environmental
Health & Wellness
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