Yesterday, MultiChannel Merchant posted their interview with Moosejaw Mountaineering’s creative director Gary Wohlfeill on their success with digital catalogs.
While they still produce a printed catalog, Moosejaw uses the digital version as a cost-effective way to get more potential customers to see their merchandise across channels. Moosejaw has also implemented a mobile version of their website and uses their texting list to further engage customers.
Moosejaw is on it!
Kind of a “duh” statement, however, this article on Wall Street & Technology got us thinking. The article reports that researchers “found that the higher an investor rates the quality of a firm’s online features, the more money he keeps with that firm.”
The same idea can be applied to your company’s website, no matter what you’re selling. Think about how your audience wants to receive the information they need. Will they make an online purchase if your product images are too small? Will they feel secure making that purchase if the design of the site is less than professional? If your site is informational, is it organized in a user-friendly way?
Our client, Herban Lifestyle, was featured on Daily Candy’s D.C. edition entitled “How Green is My District” yesterday. They called Herban Lifestyle’s line the “balm.”
Congratulations!
There’s an interesting interview with Cargill, Inc.’s CEO, Gregory Page, in this week’s Newsweek. We thought it timely to mention, as we are wrapping up a project with their Green Hercules Trading division.
You can read the article here.
Recent headlines have said:
“Gen Y Shoppers Drawn To Greener Marketers,”
“Retailers Push Packagers To Think ‘Green’,”
“Good workplaces bring about focused, energetic employees,”
and “Virgin Mobile to Green Up Product Packaging.”
So, the question is…how can your business cater to the growing demand for more sustainable products and services? A few ideas, just for starters:
FOR THOSE PRODUCING PRODUCTS
- Create smaller packaging using recycled (optimal) or renewable, and recyclable material.
- Audit your supply chain. (Did you know that 80% of Honda’s North American suppliers are green certified?)
- “Climate cool” your shipping. Check out the Climate Neutral Network for information.
FOR THOSE PROVIDING SERVICES
- Turn off your equipment when you leave the office each evening; and put it in a sleep or power-down mode when not in use for more than 10 minutes.
- Offset your carbon emissions for all business travel — whether road or air.
- Choose a green design firm (who will specify sustainable options for your promotional pieces) to help you market your services!
FOR BOTH
- Offer green benefits packages to employees.
- Allow time off for volunteer activities.
- Allow employees to telecommute 1 or more days per week.
That’s how quickly the time has passed since we last updated the Igniting Creativity blog! And, while we were out of the loop, we missed this article that quoted us on our contribution to Carbonfund.org.
