Archive for the ‘campaign’ Category

Appealing to Emotion – A Winning Strategy

Posted by Eryn Willard on April 23, 2011

Think about the last time you donated money to a charitable cause. Why did you do it? You believe in the organization’s goals. You’re passionate about the subject. You relate to those the organization strives to help. It’s all about emotions.

Whether someone is donating money or buying products (which is kind of like donating, if you think about it), they’re parting with their hard-earned cash because they’re identifying with a purpose.

Appealing to your audience’s emotions isn’t tricking them. It just reminds them why they should buy from you instead of your competition.

Does your product allow them to escape their life among the cubicle maze for the weekend? Can they make fond memories with friends while using your stuff? Do they remember that trip every time they wear your garment?

Creating that bridge between brand and customer is key. Pick one idea (like the examples above) and expand on it to build a campaign that really speaks to your users.

Tags: , ,
Posted in branding, campaign, marketing, strategy

Your Brand Isn’t What You Think It Is

Posted by Eryn Willard on April 19, 2011

It’s what everyone else thinks it is.

Sit with that for a minute. That can be a scary thought for some. Your marketing department (which might be you) painstakingly crafted a platform for your brand and everyone’s on board. Internally.

When we’re too close to the action, we can quickly get attached to creative concepts we believe clearly represent the brand. The problem is, the internal team is living your brand story on a daily basis. Retailers are not. Your end-users are not.

We want these two audiences to “get it” when they’re exposed to your messages so you can build brand equity. If they don’t, they’ll make up their own narrative.

For example, say the key characteristics of your brand include heritage, the Everyman archetype and trust. You must be sure that these are conveyed in everything from imagery to written content, from color palette to fonts, from ad placement to how reps present to their buyers.

Your brand story has to be obvious to generate recognition.

If you’re unsure on how your brand will be perceived by your targets, a soft launch to a select group or simple web-based survey can do wonders to reassure you – or send you back to the drawing board.

Tags:
Posted in branding, campaign, marketing

Three Pieces Receive American Graphic Design Awards

Posted by Eryn Willard on September 22, 2008

Studio 22 is recognized with three American Graphic Design Awards for 2008. With over 10,000 entries from which to choose, and less than 15% making the cut, we’re honored to be on the winners list. This nearly four decade-old competition honors outstanding new work in print and collateral, advertising and sales promotion, packaging and point-of-purchase, internet and interactive design, broadcast and motion graphics, corporate identity and logos. The competition is judged by a panel of nationally-recognized leaders in the graphic design and advertising industries.

Our winning entries include a sustainability report, a catalog website and a promotional campaign.

A huge ‘thank you’ to our clients, who make these types of announcements possible!

Tags: ,
Posted in awards, campaign, reporting, sustainability, web site

Subscribe

  • RSS Feed

Archives