Archive for the ‘carbon offsetting’ Category

Studio 22 and Naukabout Making Memories

Frederick, MD, November 24, 2008 — Studio 22 is helping Naukabout ask their customers, “Where do you Naukabout?” Naukabout retained the graphic design firm to create the marketing piece introducing the new company’s clothing line.

Naukabout’s tops, made from 100% organic cotton, along with hats, beanies and other accessory items, are meant to be worn while balancing life between work and play. The folded brochure embodies the tagline with strong visuals that represent one’s most memorable moments, places and life adventures.

“We could not have been more pleased with the piece that Studio 22 compiled for us,” stated Adam Conley, Naukabout’s Director of Operations. “Our biggest obstacle was finding a design firm who could embrace and understand our message, and convey that in graphic form. Eryn and her team nailed it on the first try.”

In keeping with both companies’ commitments to conservation and preservation, Studio 22 sourced a sustainable printing solution for the brochure. This included using a Green Certified printing company, FSC-certified 100% recycled (100% post consumer waste) paper, and vegetable-based inks. Taking the process one step further, the carbon emissions for the printing shipment were also offset.

“We’re not only excited to help Naukabout announce the launch of their clothing line, but that we have been able to uphold our common values in the production of the piece,” said Eryn Willard, Studio 22’s founder. “We are proud to be affiliated with Naukabout and are looking forward to their continued success.

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About Studio 22, LLC – Studio 22 is a group of outdoor devotees creating award-winning visual branding, print collateral and web design for clients in the outdoor, environmental and consumer goods industries. Practicing what we preach helps us deliver the best creative solutions to our clients. The firm has been producing sustainable graphic design since 2005. www.studio20two.com

About Naukabout, LLC – Naukabout is a lifestyle apparel company that offers active, casual and outdoor clothing for men, women and children. The company incorporates an ideal that embodies one’s most memorable moments, places and life adventures. The Naukabout brand is committed to creating a community founded on Naukabout moments, encouraging people to answer the question: “Where and how do you Naukabout?” Founded in 2007, Naukabout is a private company headquartered in Ponte Vedra Beach, Florida and Cape Cod, Massachusetts, with its corporate office in Rhode Island. For more information, please visit www.naukabout.com.

Press release also available on PRlog.

Our Eco-Footprint Is Complete

Using an ecological footprint calculator developed by TheGreenOffice.com, Strategic Sustainability Consulting assessed our office’s carbon footprint via employee surveys and an on-site visit.

We supplied information such as business miles traveled via air and car, electricity and gas usage, water and paper usage, among other bits of information about Studio 22′s work culture.

This report helps us realize what our footprint is, and how to go about offsetting it. If you’d like to explore a copy of our report, please email us!

The Growing Demand for Sustainability

Recent headlines have said:
“Gen Y Shoppers Drawn To Greener Marketers,”
“Retailers Push Packagers To Think ‘Green’,”
“Good workplaces bring about focused, energetic employees,”
and “Virgin Mobile to Green Up Product Packaging.”

So, the question is…how can your business cater to the growing demand for more sustainable products and services? A few ideas, just for starters:

FOR THOSE PRODUCING PRODUCTS
- Create smaller packaging using recycled (optimal) or renewable, and recyclable material.

- Audit your supply chain. (Did you know that 80% of Honda’s North American suppliers are green certified?)

- “Climate cool” your shipping. Check out the Climate Neutral Network for information.

FOR THOSE PROVIDING SERVICES
- Turn off your equipment when you leave the office each evening; and put it in a sleep or power-down mode when not in use for more than 10 minutes.

- Offset your carbon emissions for all business travel — whether road or air.

- Choose a green design firm (who will specify sustainable options for your promotional pieces) to help you market your services!

FOR BOTH
- Offer green benefits packages to employees.

- Allow time off for volunteer activities.

- Allow employees to telecommute 1 or more days per week.

The Blink of an Eye (or, We Missed Our Press)

That’s how quickly the time has passed since we last updated the Igniting Creativity blog! And, while we were out of the loop, we missed this article that quoted us on our contribution to Carbonfund.org.

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