We came across the gigposters.com site today. So creatively inspiring!
Archive for the ‘creativity’ Category
“I want to make beautiful things – even if nobody cares.”
Well said, Mr. Bass.
For the non-designers out there, Saul Bass is an icon of American graphic design who created the well-known logos for Dixie, Continental Airlines and the United Way (just to name a few). You may have also seen his work in the titling sequences for the movies Psycho, Spartacus and Casino, among many others.
I came across some snippets of a documentary about his career on the web and was enlightened to hear him say,
“It costs every designer money to make it beautiful, because you have to spend more time, you have to futz with it, you have to noodle, you have to push…You’re eating up your budget.”
We’ve been asked many times if we could shorten our schedule for a logo design, or if we can reduce our price if the client promises one round of revisions instead of two. The answer is usually, “No.” Not because we like to be difficult or don’t like to commit to a delivery date, but for the reason Saul Bass stated above.
It costs time (and time = money) to make beautiful things. Things that are not beautiful don’t leave our shop. If you’re a client of ours, chances are good that our attention to detail and craftsmanship are why you arrived at Studio 22 HQ—and are also why you’ve stayed!
Visual Diversion
By now, most of us are familiar with word clouds. Right? Okay, maybe not, but there is a site on the web where you can create and customize your own in a few minutes. It’s called Wordle and you should check it out. I played around with text from our home page today for a mid-afternoon visual break and some inspiration.
Here are a few favorites:



Imagine using this to come up with word combinations for product names; or entering your brainstorming notes to see new combinations of phrases for a marketing campaign; or for creating a tagline. Anything that helps you look at something from a new perspective can give you a creative charge.
Posts
- Screen Printed Inspiration
- Efficient Brand Management: OIWC Webinar
- Saving Paper, Saving Trees
- Your Home Page Is A Magazine Cover
- When Things Get Hectic
- “I want to make beautiful things – even if nobody cares.”
- 4 Years Old and All Grown Up
- Trade Show Materials Checklist
- Visual Diversion
- The Best Job on Earth
Subscribe
our photos
Resources
Archives
- July 2010 (2)
- May 2010 (1)
- April 2010 (1)
- February 2010 (2)
- January 2010 (1)
- October 2009 (1)
- September 2009 (2)
- July 2009 (1)
- June 2009 (2)
- May 2009 (4)
- April 2009 (2)
- March 2009 (2)
- February 2009 (3)
- January 2009 (1)
- November 2008 (4)
- October 2008 (3)
- September 2008 (4)
- August 2008 (2)
- July 2008 (1)
- June 2008 (1)
- May 2008 (1)
- March 2008 (2)
- October 2007 (5)
- August 2007 (1)
- July 2007 (1)
- June 2007 (3)
- March 2007 (1)
- January 2007 (4)
- December 2006 (3)
- November 2006 (5)
- October 2006 (1)

