We’re working on the latest piece in our client, Naukabout’s, marketing mix. This being the largest piece the lifestyle apparel company has produced, we’re planning the multi-page booklet to be as resource-efficient as possible.
The image above shows resources used and saved for the 16 interior pages of the brochure we’re designing.
We use the tools at re-nourish for all client projects so that we can make responsible decisions at the design level and plan accordingly.
There aren’t many jobs out there where you not only earn a living by performing your duties, but that you have opportunities to win awards, too. Graphic design offers both!
Studio 22 has been honored in the American Graphic Design Awards for the fourth consecutive year. This year’s winning entries are all in the 2008 report category: Diesel Technology Forum Annual Report, Desert Glory Sustainability Report and Strategic Sustainability Consulting Sustainability Report.
While not a sustainability report, Diesel Technology Forum‘s report was reconfigured to be dimensionally smaller and contain fewer pages than in years past. We printed less hard copies and sourced a green certified printer, using vegetable-based inks and FSC-certified 100% recycled/50% PCW paper.
Desert Glory‘s inaugural sustainability report was not printed, and was instead created specifically for web download. We maintained print-quality standards and page count, however, in the event the company wishes to print any reports commercially.
Strategic Sustainability Consulting‘s report – their third with us – was also a web-based report. Creating a digital report was a first for SSC, as we’ve produced printed reports for them from the start. However, with this more flexible medium, we were able to go bold with color, graphic elements and page shape with the knowledge that they would look great on-screen.
This recognition wouldn’t be possible without our incredible clients and the trust they place in us to create these pieces. We thank you!
We are a proud member of the Designers Accord. The following guidelines were inspired by a recent Designers Accord gathering where maintaining sustainable design practices in an (ugh) ailing economy was the topic of discussion. For the record, Studio 22′s stance is that these actions are “baked in” to our process.
1. Analyze what is in your control, such as paper selection, bindings, or packaging/containment method. Make choices as part of the design exploration process.
2. Make it as easy as possible to disassemble the piece (if bound or packaged) for recycling at the end of its life cycle.
3. Estimate quantities based on past usage of similar projects as closely as possible so that you don’t over-produce. Even if you recycle your leftovers, it’s still waste.
4. Cut back on unnecessary wordiness in your text to reduce page count – not only does this help save on production costs, it saves paper and reduces postage expenses.
5. Evaluate how your audience will use your communications piece. Do they want to read an 8-page product brochure, or would they rather have a line sheet with highlights? Making it convenient for the end user can result in reduced materials consumption.
What should you do during “recessionary times?” Both.
As stated on Twitter earlier this week (find us @studio_22), consumers 18-34 will be driving green trends in the next decade. We also said that when you promote your products to this group, you should do so in a sustainable way.
If you’re a brand that can demonstrate a genuine commitment to responsible practices, tell consumers your sustainability story. Do it authentically. Brands can gain a competitive edge when they engage consumers on issues that they care about. Do it on a hang-tag. Do it in your catalog. Do it on your website. The person buying your product or service will feel good about making the purchase because it supports a belief that they subscribe to. You’ll provide added value – an important quality at the moment.
Now, about those sustainable communications…those hang-tags, brochures, catalogs, reports. There’s more to a sustainable marketing piece than slapping some ink on 30% recycled content paper. We won’t bore you with substrates here, but care must be taken with the imagery and text, colors, sizing, and ink used in producing your communications. Even the firm you choose to work with has an impact on the footprint of your printed materials. Embracing this concept on the back end will push you even further ahead of the competition in the eyes of your customers.
Three pieces have been chosen to appear in Crescent Hill Books’ “Big Book of Green Design” due out this fall, and we are quite excited!
From Amazon: “This book is very much a ‘see what your colleagues are doing’, idea-sharing, inspiration-generating compilation for agencies, freelance designers, printers and other creative professionals. With a foreword by Eric Benson, creator of website named re-nourish and an expert on sustainable procedures within graphic design, the book will be comprised of eight chapters, all fully illustrated with graphic design ideas, drawings, and photographs: Recycled and FSC Papers; Vegetable-Based Inks; Green Clients; Repurposed Design; Natural Elements; Biodegradable; Anti-Packaging; and, Sharing the Word.”
The following sustainably-produced pieces will be featured:
Naukabout brand introduction brochure
Evolution Markets sustainability report
LEROS Point to Point driving guide and informational brochure
This Ad Council ad caught my eye on a local shopping center wall.
I grew up seeing Ad Council ads on TV and billboards. Who can forget Smokey Bear? I didn’t want to leave him out of this post. His ads have gotten a great facelift.
Frederick, MD, November 24, 2008 — Studio 22 is helping Naukabout ask their customers, “Where do you Naukabout?” Naukabout retained the graphic design firm to create the marketing piece introducing the new company’s clothing line.
Naukabout’s tops, made from 100% organic cotton, along with hats, beanies and other accessory items, are meant to be worn while balancing life between work and play. The folded brochure embodies the tagline with strong visuals that represent one’s most memorable moments, places and life adventures.
“We could not have been more pleased with the piece that Studio 22 compiled for us,” stated Adam Conley, Naukabout’s Director of Operations. “Our biggest obstacle was finding a design firm who could embrace and understand our message, and convey that in graphic form. Eryn and her team nailed it on the first try.”
In keeping with both companies’ commitments to conservation and preservation, Studio 22 sourced a sustainable printing solution for the brochure. This included using a Green Certified printing company, FSC-certified 100% recycled (100% post consumer waste) paper, and vegetable-based inks. Taking the process one step further, the carbon emissions for the printing shipment were also offset.
“We’re not only excited to help Naukabout announce the launch of their clothing line, but that we have been able to uphold our common values in the production of the piece,” said Eryn Willard, Studio 22’s founder. “We are proud to be affiliated with Naukabout and are looking forward to their continued success.
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About Studio 22, LLC – Studio 22 is a group of outdoor devotees creating award-winning visual branding, print collateral and web design for clients in the outdoor, environmental and consumer goods industries. Practicing what we preach helps us deliver the best creative solutions to our clients. The firm has been producing sustainable graphic design since 2005. www.studio20two.com
About Naukabout, LLC – Naukabout is a lifestyle apparel company that offers active, casual and outdoor clothing for men, women and children. The company incorporates an ideal that embodies one’s most memorable moments, places and life adventures. The Naukabout brand is committed to creating a community founded on Naukabout moments, encouraging people to answer the question: “Where and how do you Naukabout?” Founded in 2007, Naukabout is a private company headquartered in Ponte Vedra Beach, Florida and Cape Cod, Massachusetts, with its corporate office in Rhode Island. For more information, please visit www.naukabout.com.
Press release also available on PRlog.
This past Monday, the Sustainable Business Network of Washington hosted a lecture given by the founder of a new performance clothing company called Atayne. They are based here in the D.C. area and are giving their company a great foundation.
A sustainable business, Atayne is creating their sport tops out of…well, trash. They are sourcing recycled polyester (from plastic bottles) and activated carbon (from coconut shells) for the fabric to make their clothing. They also have a take-back program to recycle retired garments, and sponsor running events where they collect trash and recycleables (not necessarily for their garments!).
Some interesting tidbits we took away from the presentation:
It was refreshing not only to listen to a company talk about starting up and the challenges they are facing to maintain their vision, but to learn about a performance apparel company that’s based in the D.C. area!
Our client, Herban Lifestyle, was featured on Daily Candy’s D.C. edition entitled “How Green is My District” yesterday. They called Herban Lifestyle’s line the “balm.”
Congratulations!
Did a recent office move render your letterhead unusable? Is your letterhead simply unnecessary because you send office correspondence electronically?
Give your letterhead new life with these ideas:
*These can look especially cool if your letterhead design is graphic-heavy.