Archive for the ‘FSC’ Category

The Best Job on Earth

Posted by Eryn on September 17, 2009

There aren’t many jobs out there where you not only earn a living by performing your duties, but that you have opportunities to win awards, too. Graphic design offers both!

Studio 22 has been honored in the American Graphic Design Awards for the fourth consecutive year. This year’s winning entries are all in the 2008 report category: Diesel Technology Forum Annual Report, Desert Glory Sustainability Report and Strategic Sustainability Consulting Sustainability Report.

Stats on the winners:

While not a sustainability report, Diesel Technology Forum‘s report was reconfigured to be dimensionally smaller and contain fewer pages than in years past. We printed less hard copies and sourced a green certified printer, using vegetable-based inks and FSC-certified 100% recycled/50% PCW paper.

Desert Glory‘s inaugural sustainability report was not printed, and was instead created specifically for web download. We maintained print-quality standards and page count, however, in the event the company wishes to print any reports commercially.

Strategic Sustainability Consulting‘s report – their third with us – was also a web-based report. Creating a digital report was a first for SSC, as we’ve produced printed reports for them from the start. However, with this more flexible medium, we were able to go bold with color, graphic elements and page shape with the knowledge that they would look great on-screen.

This recognition wouldn’t be possible without our incredible clients and the trust they place in us to create these pieces. We thank you!

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Posted in CSR, FSC, PCW, awards, client news, eco-friendly, green, news, paper, reporting, sustainability

Studio 22 Work to be Published in “Big Book of Green Design”

Posted by Eryn on April 22, 2009

Three pieces have been chosen to appear in Crescent Hill Books’ “Big Book of Green Design” due out this fall, and we are quite excited!

From Amazon: “This book is very much a ‘see what your colleagues are doing’, idea-sharing, inspiration-generating compilation for agencies, freelance designers, printers and other creative professionals. With a foreword by Eric Benson, creator of website named re-nourish and an expert on sustainable procedures within graphic design, the book will be comprised of eight chapters, all fully illustrated with graphic design ideas, drawings, and photographs: Recycled and FSC Papers; Vegetable-Based Inks; Green Clients; Repurposed Design; Natural Elements; Biodegradable; Anti-Packaging; and, Sharing the Word.”

The following sustainably-produced pieces will be featured:

Naukabout brand introduction brochure

Evolution Markets sustainability report

LEROS Point to Point driving guide and informational brochure

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Posted in CSR, FSC, PCW, awards, branding, corporate citizenship, eco-friendly, environment, news, paper, sustainability

Studio 22 and Naukabout Making Memories

Posted by Eryn on November 24, 2008

Frederick, MD, November 24, 2008 — Studio 22 is helping Naukabout ask their customers, “Where do you Naukabout?” Naukabout retained the graphic design firm to create the marketing piece introducing the new company’s clothing line.

Naukabout’s tops, made from 100% organic cotton, along with hats, beanies and other accessory items, are meant to be worn while balancing life between work and play. The folded brochure embodies the tagline with strong visuals that represent one’s most memorable moments, places and life adventures.

“We could not have been more pleased with the piece that Studio 22 compiled for us,” stated Adam Conley, Naukabout’s Director of Operations. “Our biggest obstacle was finding a design firm who could embrace and understand our message, and convey that in graphic form. Eryn and her team nailed it on the first try.”

In keeping with both companies’ commitments to conservation and preservation, Studio 22 sourced a sustainable printing solution for the brochure. This included using a Green Certified printing company, FSC-certified 100% recycled (100% post consumer waste) paper, and vegetable-based inks. Taking the process one step further, the carbon emissions for the printing shipment were also offset.

“We’re not only excited to help Naukabout announce the launch of their clothing line, but that we have been able to uphold our common values in the production of the piece,” said Eryn Willard, Studio 22’s founder. “We are proud to be affiliated with Naukabout and are looking forward to their continued success.

_________

About Studio 22, LLC – Studio 22 is a group of outdoor devotees creating award-winning visual branding, print collateral and web design for clients in the outdoor, environmental and consumer goods industries. Practicing what we preach helps us deliver the best creative solutions to our clients. The firm has been producing sustainable graphic design since 2005. www.studio20two.com

About Naukabout, LLC – Naukabout is a lifestyle apparel company that offers active, casual and outdoor clothing for men, women and children. The company incorporates an ideal that embodies one’s most memorable moments, places and life adventures. The Naukabout brand is committed to creating a community founded on Naukabout moments, encouraging people to answer the question: “Where and how do you Naukabout?” Founded in 2007, Naukabout is a private company headquartered in Ponte Vedra Beach, Florida and Cape Cod, Massachusetts, with its corporate office in Rhode Island. For more information, please visit www.naukabout.com.

Press release also available on PRlog.

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Posted in FSC, apparel, carbon offsetting, client news, eco-friendly, manufacturing, marketing, news, outdoor, sustainability

Points on Sustainable [Graphic] Design

Posted by Eryn on June 21, 2007

In a recent “Letter from the Publisher” in Graphic Design:usa magazine (Okay, not so recent—I’m behind on my reading), Gordon Kaye commented on a letter he received from Michael Hendrix of Tricycle Inc. Hendrix wrote in response to a story the magazine ran on sustainability and CSR, as it pertains to the graphic design industry.

I thought this quote from Hendrix’s letter made some great points: “I believe that designers have much more to offer than specifying a green product. It is not enough to design a nonprofit brochure on recycled paper or to specify a Cella chair, then claim environmental responsibility. It is time to rethink and redesign the life cycle of products…”

I saw this as a great supporting statement when exploring sustainable options with client projects. Rather than simply producing an end product that is easy on the environment, we as designers need to evaluate the end use, the need for, the intended target, the mode of delivery, and more for each client project. How would we be helping the environment if we recommend producing a large-format piece which the target may find too bulky to keep – even if it is printed on FSC certified paper? Applying more thought to the who, why and how – rather than just the what – will produce a more sustainable end result.

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Posted in FSC, eco-friendly, sustainability

Victoria’s Secret on same path as Williams-Sonoma?

Posted by Eryn on December 11, 2006

When I said that “the catalog industry can get a bit overzealous in their mailings,” Victoria’s Secret was exactly the company I was thinking about. So, imagine my relief when I read this article recently.

Apparently, a few years ago ForestEthics began a dialog with Limited Brands/Victoria’s Secret regarding their paper use. Now Limited Brands uses paper with 80% post consumer waste recycled content for its clearance catalogs. A few other measures the company is taking in its future catalog production that impressed me are (as stated on GreenBiz.com & ForestEthics.org):

“A preference for FSC certification, the only credible certification for sustainable logging. Limited Brands has partnered with one of its principal suppliers to shift four of its mills to FSC.

Overall catalog paper reduction.

A commitment to continual improvement on environmental attributes of catalog paper and paper use. Progress will be audited by an independent third party and made public.

A commitment to phase out of endangered forests.

One million dollars committed to research and advocacy to protect endangered forests and ensure leadership in the catalog industry.”

Definitely a step in the right direction!

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Posted in FSC, PCW, catalog, paper

Williams-Sonoma Catalogs to be FSC Certified

Posted by Eryn on December 6, 2006

I read on GreenBiz.com last week that Williams-Sonoma is going to begin sourcing almost all of the paper for its catalogs from sources certified by the Forest Stewardship Council (FSC).

This is great news to me. I know I’m not alone in feeling that the catalog industry can get a bit overzealous in their mailings, with the same products being contained in each publication, and which may arrive as often as twice per month. I think this major, well-respected company is setting a wonderful example to the rest of the industry.

Not only is this a feel-good commitment for Williams-Sonoma to make, it is a wise business decision that will most likely affect their bottom line. In my opinion, they will gain some market share due to this change and the publicity they are receiving from it.

The FSC certification for its catalogs is not the first environmentally sound practice that Williams-Sonoma has made. The company has a track record of choosing paper products with post consumer recycled content for items used throughout the organization.

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Posted in FSC, bottom line, paper

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