Archive for the ‘interview’ Category

Inspiration on the Creation of Logotypes: Doyald Young

I saw him speak years ago, and this video by Lynda.com captures the inspiring nature of Doyald Young. You may know me on Twitter as a #fontnerd, and today designers all over are regretting the loss of such a great pioneer in our field.

Ramp It Up @ SIA ’11 Gets Some Air

We’re (almost) famous.

Last week, OIWC’s own Hillary Harding was interviewed by 9News in Denver to promote the Ramp It Up fashion show, happening on the first night of the SIA Snow Show this Thursday. She was even backed up by three brave guys decked out in women’s Burton gear. Great interview…plus, our logo design makes an appearance at the end of the spot.

The Ski Channel is also slated to be taping the drag show, so we’ll be keeping an eye on their site post show.

Moosejaw Mountaineering on Cross-Channel Marketing

Yesterday, MultiChannel Merchant posted their interview with Moosejaw Mountaineering’s creative director Gary Wohlfeill on their success with digital catalogs.

While they still produce a printed catalog, Moosejaw uses the digital version as a cost-effective way to get more potential customers to see their merchandise across channels. Moosejaw has also implemented a mobile version of their website and uses their texting list to further engage customers.

Moosejaw is on it!

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