Archive for the ‘logo’ Category
Posted by Eryn on May 18, 2009
“Mimosa,” a “warm, engaging yellow” is the Pantone Color Institute’s choice for 2009′s color of the year.
Image courtesy Pantone.com
Not only is the institute endorsing the color as a great choice for print as well as men’s and women’s apparel, but the color is also available from Pantone’s line of eco-friendly interior paint.
“The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance,” said Leatrice Eiseman, executive director of the Pantone Color Institute, as quoted on Pantone’s site.
OIWC‘s logo uses a very similar color for their sun icon – imagine! As their Graphics & Materials Manager (I’m also a member), I am currently updating the group’s logo and identity package. Interesting to apply the color qualities above to the mission of the organization: “…equip, educate and support women in the outdoor industries to recognize their professional goals.”
While we’re not fans of using exact complements on the color wheel to create clients’ color palettes, deep blue-green and rusty orange would look hot (excuse the pun) with “Mimosa.” Stay tuned. Maybe we’ll be able to work the color of the year into an upcoming piece.
Tags: design, fun stuff, ideas
Posted in color, identity, logo, pantone
Posted by Eryn on March 20, 2009
Maybe you read our recent post about the clean design on some new Ad Council ads. Quaker has caught on with its new “Go humans go” campaign.
The television spots are cute, with people propelling themselves into their day wearing jet packs fueled with two Quaker Oats canisters.
We like the billboards much better, though:
A little mysterious, and definitely engaging as you’re flying by at 70 55 mph.
What’s also cool is that Quaker is relying on its brand recognition for the success of the ad. No extra logo placement, no web address, no commercial call to action – just the assumption that most viewing the ad will recognize their iconic figure.
Tags: branding, design, marketing
Posted in advertising, branding, campaign, identity, logo, marketing
Posted by Eryn on November 10, 2008
Now that the campaigning is over, it occurred to me that we are going to have the first president with his own brand. From the custom logo, to the powerful tag lines, to the sans serif, all caps font used throughout the materials, there was some serious effort applied to building the friendly, modern image that represented this ticket. While the other candidates had color palettes and tag lines that they adopted themselves, none can compete with the sophistication of the Obama campaign.
I’m sure I’m not the only designer that’s noted this. Even one of our clients brought it to my attention (I hope this is a reflection of Studio 22′s influence on you, Brooke!).
It will be exciting — at least for us design nerds — to see if the Obama brand has a life after January 20th!
Images courtesy of BarackObama.com
Tags: branding, design
Posted in branding, campaign, identity, logo, marketing
Posted by Eryn on March 30, 2008
A logo is the first piece in the branding puzzle—but not the only piece. The logo is the symbol that represents the entire brand behind your products and services. The idea of branding can be a little tricky to explain, but think of your brand as the identity you’ve established in your market—how you market your products and services to how you answer your phone to the design of your sales materials.
But, it does all start with a logo.
From start-ups to established business, we’ve been immersed in logo requests lately. We’ll tell every client the same thing after finalizing a logo design.
Prepare quality materials. As your designer develops your logo, the way in which you proceed with branding your company will become more and more clear. Is your business selling an experience (think: Starbucks)? Are you selling a feeling, a solution, a luxury? Your branding should express this.
A family of printed tools including stationery, advertisements, brochures and presentation pieces should be based on corporate design standards (whether implied or formally written) to prevent your marketing messages straying too far off course—maintaining a cohesive image. This is extremely important with any marketing materials you will leave with your prospective clients, because they will represent your business long after your meeting is over.
Tags: branding, design
Posted in branding, identity, logo, sales tools
Posted by Eryn on October 4, 2007
Studio 22 is pleased to announce that three pieces we designed during 2006 have been honored with American Graphic Design Awards.
The three decade-old competition is presented by Graphic Design USA and sponsored exclusively by Adobe Systems Incorporated. It is open to everyone in the community: advertising agencies, graphic design firms, corporate, institutional and publishing in-house departments, and more. It honors outstanding new work of all kinds: print and collateral, advertising and sales promotion, packaging and point-of-purchase, internet and interactive design, broadcast and motion graphics, corporate identity and logos.
Our winning entries include:
- A logo for Quarry Connections, a national stone supplier,
- The 2006 sustainability report for Strategic Sustainability Consulting, a consultancy helping organizations actively manage their social and environmental impacts, and
- CD packaging for public service announcements for the National Association for Music Education.
The competition receives over 10,000 entries annually, with less than 10% of entries being awarded.
Tags: branding, design, news, sustainability
Posted in awards, logo, packaging, strategic sustainability consulting, studio 22, sustainability
Posted by Eryn on March 21, 2007
So you’ve hired a graphic design firm to develop a logo and branding materials to help you launch your new business or product. Congratulations on recognizing the importance of hiring a professional to create them! What you may not know is that another professional may need to enter the picture before you make your debut.
Hiring a trademark services firm will help you determine on local, state and national levels, if any other businesses are using the same name or name similar to the one you’ve chosen. Searches can also be performed on the logo (symbol) you’ve developed with your designer. These searches are particularly helpful if you are entering a very broad market or have a common business name. Trademark infringement is a costly mistake, and can be avoided.
When you start working on the new name for your business or product, it’s helpful to be near a computer with an internet connection to conduct informal searches online for similar business names or web addresses. This will get you on the right foot before your designer even begins working on your new materials.
Tags: branding
Posted in identity, logo, trademark
Posted by Eryn on November 7, 2006
A couple of gems I discovered today:
Guess the Logo
Well, you’d think a design professional would do better than a time of 02:01:78 and obtain a rank higher than 33%! Right? It’s more challenging than you think. See how you do…
AdVerbatims
No comment. Just funny.
Tags: design, fun stuff
Posted in logo
