Archive for the ‘PCW’ Category

The Best Job on Earth

There aren’t many jobs out there where you not only earn a living by performing your duties, but that you have opportunities to win awards, too. Graphic design offers both!

Studio 22 has been honored in the American Graphic Design Awards for the fourth consecutive year. This year’s winning entries are all in the 2008 report category: Diesel Technology Forum Annual Report, Desert Glory Sustainability Report and Strategic Sustainability Consulting Sustainability Report.

Stats on the winners:

While not a sustainability report, Diesel Technology Forum‘s report was reconfigured to be dimensionally smaller and contain fewer pages than in years past. We printed less hard copies and sourced a green certified printer, using vegetable-based inks and FSC-certified 100% recycled/50% PCW paper.

Desert Glory‘s inaugural sustainability report was not printed, and was instead created specifically for web download. We maintained print-quality standards and page count, however, in the event the company wishes to print any reports commercially.

Strategic Sustainability Consulting‘s report – their third with us – was also a web-based report. Creating a digital report was a first for SSC, as we’ve produced printed reports for them from the start. However, with this more flexible medium, we were able to go bold with color, graphic elements and page shape with the knowledge that they would look great on-screen.

This recognition wouldn’t be possible without our incredible clients and the trust they place in us to create these pieces. We thank you!

Studio 22 Work to be Published in “Big Book of Green Design”

Three pieces have been chosen to appear in Crescent Hill Books’ “Big Book of Green Design” due out this fall, and we are quite excited!

From Amazon: “This book is very much a ‘see what your colleagues are doing’, idea-sharing, inspiration-generating compilation for agencies, freelance designers, printers and other creative professionals. With a foreword by Eric Benson, creator of website named re-nourish and an expert on sustainable procedures within graphic design, the book will be comprised of eight chapters, all fully illustrated with graphic design ideas, drawings, and photographs: Recycled and FSC Papers; Vegetable-Based Inks; Green Clients; Repurposed Design; Natural Elements; Biodegradable; Anti-Packaging; and, Sharing the Word.”

The following sustainably-produced pieces will be featured:

Naukabout brand introduction brochure

Evolution Markets sustainability report

LEROS Point to Point driving guide and informational brochure

Victoria’s Secret on same path as Williams-Sonoma?

When I said that “the catalog industry can get a bit overzealous in their mailings,” Victoria’s Secret was exactly the company I was thinking about. So, imagine my relief when I read this article recently.

Apparently, a few years ago ForestEthics began a dialog with Limited Brands/Victoria’s Secret regarding their paper use. Now Limited Brands uses paper with 80% post consumer waste recycled content for its clearance catalogs. A few other measures the company is taking in its future catalog production that impressed me are (as stated on GreenBiz.com & ForestEthics.org):

“A preference for FSC certification, the only credible certification for sustainable logging. Limited Brands has partnered with one of its principal suppliers to shift four of its mills to FSC.

Overall catalog paper reduction.

A commitment to continual improvement on environmental attributes of catalog paper and paper use. Progress will be audited by an independent third party and made public.

A commitment to phase out of endangered forests.

One million dollars committed to research and advocacy to protect endangered forests and ensure leadership in the catalog industry.”

Definitely a step in the right direction!

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