Consumer Goods - Why Music?

Each year two important events–March Is Music in Our Schools Month and Back to School–are cause for creating Why Music's public service announcement CDs. The PSAs are sent to both country and pop radio stations so that DJs will air them, but because the subject matter remains the same each year, the challenge lies is presenting it so that the PSAs have the best chance for being aired.
Choosing a theme for each cover series has proven to be the best approach with these packages. Studio 22 combines the copywriter's engaging text with symbolic imagery to create visual solutions that get these announcements aired year after year.
- ADDY Award(s)
- GFAF Judge's Award
Each year two important events–March Is Music in Our Schools Month and Back to School–are cause for creating Why Music's public service announcement CDs. The PSAs are sent to both country and pop radio stations so that DJs will air them, but because the subject matter remains the same each year, the challenge lies is presenting it so that the PSAs have the best chance for being aired.
Choosing a theme for each cover series has proven to be the best approach with these packages. Studio 22 combines the copywriter's engaging text with symbolic imagery to create visual solutions that get these announcements aired year after year.
- ADDY Award(s)
- GFAF Judge's Award
Testimonials
"Fabulous work on this. You completely fulfilled the sense of what I was looking for in the ‘identity’ of the project. Keep up the good work! LOVE IT!!!"
— , Clinical Coordinator
Potomac Pathways




