Outdoor - Graceful Edge

Graceful Edge is an online community for adventurous women, featuring gear, apparel and experiences. After starting the company with a preliminary logo and site design, Graceful Edge's founder was ready for a more sophisticated look. We jumped at the chance to work on a project whose target audience is...us. What resulted was a new identity that captures the feeling of fun and strength women experience when playing outdoors. The logo fit seamlessly into the site design that was already in progress. Then we created complimentary illustrations for each section of the new site, reflective of the logo's style. One thing we're most proud of with this project? Never using the color pink!

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Graceful Edge is an online community for adventurous women, featuring gear, apparel and experiences. After starting the company with a preliminary logo and site design, Graceful Edge's founder was ready for a more sophisticated look. We jumped at the chance to work on a project whose target audience is...us. What resulted was a new identity that captures the feeling of fun and strength women experience when playing outdoors. The logo fit seamlessly into the site design that was already in progress. Then we created complimentary illustrations for each section of the new site, reflective of the logo's style. One thing we're most proud of with this project? Never using the color pink!