branding - Haiku
This well-established brand of accessories came to Studio 22 when it needed to brand a new line extension it was developing. The Rumi line is sophisticated in its design, has different colorways from the Original line Haiku produced, and is being marketed to a different clientele. We created the Rumi identity, hang-tags and style guide. Following the Rumi branding, we were commissioned to create the Haiku 2011 dealer workbooks and to revamp the Haiku logo.
- American Graphic Design Award
This well-established brand of accessories came to Studio 22 when it needed to brand a new line extension it was developing. The Rumi line is sophisticated in its design, has different colorways from the Original line Haiku produced, and is being marketed to a different clientele. We created the Rumi identity, hang-tags and style guide. Following the Rumi branding, we were commissioned to create the Haiku 2011 dealer workbooks and to revamp the Haiku logo.
- American Graphic Design Award
Testimonials
"Fabulous work on this. You completely fulfilled the sense of what I was looking for in the ‘identity’ of the project. Keep up the good work! LOVE IT!!!"
— , Clinical Coordinator
Potomac Pathways