Outdoor - OIWC
Outdoor Industries Women's Coalition's mission is to connect women in the outdoor industries to help them grow professionally. With the membership constantly growing, OIWC realized that a more consistent brand identity was in order. We revamped the logo and designed a new identity package to appeal to a broader audience across the outdoor, bike and snowsports markets. Then we created a style and color standard for trade show and other event materials, which made its debut with the 2009 Outdoor Retailer Summer Market booklet.
Outdoor Industries Women's Coalition's mission is to connect women in the outdoor industries to help them grow professionally. With the membership constantly growing, OIWC realized that a more consistent brand identity was in order. We revamped the logo and designed a new identity package to appeal to a broader audience across the outdoor, bike and snowsports markets. Then we created a style and color standard for trade show and other event materials, which made its debut with the 2009 Outdoor Retailer Summer Market booklet.
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