branding - Spokes Magazine

After 20 years of providing news and stories of interest on cycling in the mid-Atlantic region, Spokes needed a facelift. The look of this magazine has to appeal to a wide audience, while still being recognized as the magazine to which many readers have grown attached. When Studio 22 took over the art direction of Spokes in the beginning of 2006, we overhauled the interior layout to a modern style consistently presenting departments and columns. We maintained the Client's brand image by altering the masthead only slightly. What changes each month are the engaging covers and feature layouts.

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After 20 years of providing news and stories of interest on cycling in the mid-Atlantic region, Spokes needed a facelift. The look of this magazine has to appeal to a wide audience, while still being recognized as the magazine to which many readers have grown attached. When Studio 22 took over the art direction of Spokes in the beginning of 2006, we overhauled the interior layout to a modern style consistently presenting departments and columns. We maintained the Client's brand image by altering the masthead only slightly. What changes each month are the engaging covers and feature layouts.