Posts Tagged ‘design’

The Best Job on Earth

Posted by Eryn Willard on September 17, 2009

There aren’t many jobs out there where you not only earn a living by performing your duties, but that you have opportunities to win awards, too. Graphic design offers both!

Studio 22 has been honored in the American Graphic Design Awards for the fourth consecutive year. This year’s winning entries are all in the 2008 report category: Diesel Technology Forum Annual Report, Desert Glory Sustainability Report and Strategic Sustainability Consulting Sustainability Report.

Stats on the winners:

While not a sustainability report, Diesel Technology Forum‘s report was reconfigured to be dimensionally smaller and contain fewer pages than in years past. We printed less hard copies and sourced a green certified printer, using vegetable-based inks and FSC-certified 100% recycled/50% PCW paper.

Desert Glory‘s inaugural sustainability report was not printed, and was instead created specifically for web download. We maintained print-quality standards and page count, however, in the event the company wishes to print any reports commercially.

Strategic Sustainability Consulting‘s report – their third with us – was also a web-based report. Creating a digital report was a first for SSC, as we’ve produced printed reports for them from the start. However, with this more flexible medium, we were able to go bold with color, graphic elements and page shape with the knowledge that they would look great on-screen.

This recognition wouldn’t be possible without our incredible clients and the trust they place in us to create these pieces. We thank you!

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Posted in awards, client news, CSR, eco-friendly, FSC, green, news, paper, PCW, reporting, sustainability

5 Ways to Keep the Green in the Design

Posted by Eryn Willard on July 20, 2009

We are a proud member of the Designers Accord. The following guidelines were inspired by a recent Designers Accord gathering where maintaining sustainable design practices in an (ugh) ailing economy was the topic of discussion. For the record, Studio 22′s stance is that these actions are “baked in” to our process.

1. Analyze what is in your control, such as paper selection, bindings, or packaging/containment method. Make choices as part of the design exploration process.

2. Make it as easy as possible to disassemble the piece (if bound or packaged) for recycling at the end of its life cycle.

3. Estimate quantities based on past usage of similar projects as closely as possible so that you don’t over-produce. Even if you recycle your leftovers, it’s still waste.

4. Cut back on unnecessary wordiness in your text to reduce page count – not only does this help save on production costs, it saves paper and reduces postage expenses.

5. Evaluate how your audience will use your communications piece. Do they want to read an 8-page product brochure, or would they rather have a line sheet with highlights? Making it convenient for the end user can result in reduced materials consumption.

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Posted in corporate citizenship, CSR, eco-friendly, environment, green, paper, sustainability, tips

Studio 22 Work to be Published in “Big Book of Green Design”

Posted by Eryn Willard on April 22, 2009

Three pieces have been chosen to appear in Crescent Hill Books’ “Big Book of Green Design” due out this fall, and we are quite excited!

From Amazon: “This book is very much a ‘see what your colleagues are doing’, idea-sharing, inspiration-generating compilation for agencies, freelance designers, printers and other creative professionals. With a foreword by Eric Benson, creator of website named re-nourish and an expert on sustainable procedures within graphic design, the book will be comprised of eight chapters, all fully illustrated with graphic design ideas, drawings, and photographs: Recycled and FSC Papers; Vegetable-Based Inks; Green Clients; Repurposed Design; Natural Elements; Biodegradable; Anti-Packaging; and, Sharing the Word.”

The following sustainably-produced pieces will be featured:

Naukabout brand introduction brochure

Evolution Markets sustainability report

LEROS Point to Point driving guide and informational brochure

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Posted in awards, branding, corporate citizenship, CSR, eco-friendly, environment, FSC, news, paper, PCW, sustainability

2009 ADDY Awards

Posted by Eryn Willard on April 5, 2009

The ’22 crew at this year’s ADDY Awards. (l-r, Erin, Eryn & Elizabeth)

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Posted in awards, photo, short and sweet

High Quality Websites Yield Better Results

Posted by Eryn Willard on February 20, 2009

Kind of a “duh” statement, however, this article on Wall Street & Technology got us thinking. The article reports that researchers “found that the higher an investor rates the quality of a firm’s online features, the more money he keeps with that firm.”

The same idea can be applied to your company’s website, no matter what you’re selling. Think about how your audience wants to receive the information they need. Will they make an online purchase if your product images are too small? Will they feel secure making that purchase if the design of the site is less than professional? If your site is informational, is it organized in a user-friendly way?

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Posted in article, marketing, sales tools, short and sweet, web site

Simply Effective

Posted by Eryn Willard on January 12, 2009

This Ad Council ad caught my eye on a local shopping center wall.

I thought it to be so simple, yet very effective. Design is not always about using all of your tricks in one piece. Allowing a strong call to action to remain the focal point in the layout can be the best option. The thought process that goes into concepting a layout like this is just as intense as a graphic-heavy design.

I grew up seeing Ad Council ads on TV and billboards. Who can forget Smokey Bear? I didn’t want to leave him out of this post. His ads have gotten a great facelift.

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Posted in advertising, eco-friendly, environment, sustainability

Studio 22 and Naukabout Making Memories

Posted by Eryn Willard on November 24, 2008

Frederick, MD, November 24, 2008 — Studio 22 is helping Naukabout ask their customers, “Where do you Naukabout?” Naukabout retained the graphic design firm to create the marketing piece introducing the new company’s clothing line.

Naukabout’s tops, made from 100% organic cotton, along with hats, beanies and other accessory items, are meant to be worn while balancing life between work and play. The folded brochure embodies the tagline with strong visuals that represent one’s most memorable moments, places and life adventures.

“We could not have been more pleased with the piece that Studio 22 compiled for us,” stated Adam Conley, Naukabout’s Director of Operations. “Our biggest obstacle was finding a design firm who could embrace and understand our message, and convey that in graphic form. Eryn and her team nailed it on the first try.”

In keeping with both companies’ commitments to conservation and preservation, Studio 22 sourced a sustainable printing solution for the brochure. This included using a Green Certified printing company, FSC-certified 100% recycled (100% post consumer waste) paper, and vegetable-based inks. Taking the process one step further, the carbon emissions for the printing shipment were also offset.

“We’re not only excited to help Naukabout announce the launch of their clothing line, but that we have been able to uphold our common values in the production of the piece,” said Eryn Willard, Studio 22’s founder. “We are proud to be affiliated with Naukabout and are looking forward to their continued success.

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About Studio 22, LLC – Studio 22 is a group of outdoor devotees creating award-winning visual branding, print collateral and web design for clients in the outdoor, environmental and consumer goods industries. Practicing what we preach helps us deliver the best creative solutions to our clients. The firm has been producing sustainable graphic design since 2005. www.studio20two.com

About Naukabout, LLC – Naukabout is a lifestyle apparel company that offers active, casual and outdoor clothing for men, women and children. The company incorporates an ideal that embodies one’s most memorable moments, places and life adventures. The Naukabout brand is committed to creating a community founded on Naukabout moments, encouraging people to answer the question: “Where and how do you Naukabout?” Founded in 2007, Naukabout is a private company headquartered in Ponte Vedra Beach, Florida and Cape Cod, Massachusetts, with its corporate office in Rhode Island. For more information, please visit www.naukabout.com.

Press release also available on PRlog.

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Posted in apparel, carbon offsetting, client news, eco-friendly, FSC, manufacturing, marketing, news, outdoor, sustainability

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