Words and imagery are the backbone of brand communication pieces – we preach that non-stop here at Studio 22, as you know. When the tone of your writing and the mood of your images come together, they convey the essence of your brand. (Well, they should. If your don’t, you should call us.)
Consider taking this concept a step further with a brand short – part movie, part commercial. For example, we collaborated with Ryan Smith Photography on one for our client, Naukabout.
Being an aprés sports apparel line, parts of their brand “essence” were combined to create a story their target audience can identify with. In 30 seconds viewers get a solid idea of what the Naukabout brand is.
The client can then use the video for sales presentations, as a tool for sales reps, as a promotional piece to end-users, or on screens in its tradeshow booth.
Lululemon and Horny Toad are two other brands that nail the brand short. Not only are they fun to watch, but the audience gets to hear what the brand sounds like. Music adds the extra dimension to draw consumers into the brand story. Check these out for more inspiration: Lululemon‘s 2011 Summer Sneak Peak and Horny Toad‘s Prelude to a Dinner Party.
Last week, OIWC’s own Hillary Harding was interviewed by 9News in Denver to promote the Ramp It Up fashion show, happening on the first night of the SIA Snow Show this Thursday. She was even backed up by three brave guys decked out in women’s Burton gear. Great interview…plus, our logo design makes an appearance at the end of the spot.
The Ski Channel is also slated to be taping the drag show, so we’ll be keeping an eye on their site post show.
I know that the weather was crisp and leaves were blowing around the street while I shot this. However, the resulting color palette is surprisingly refreshing.
‘Round here, fair season begins after carnival season, when school is about ready to begin. In our agricultural community, these can be major events. What’s great about these things (besides the food and demolition derby) is the musical entertainment – sometimes national acts.
We had the pleasure of designing promos for a near-and-dear band, The Hello Strangers, appearing tonight at the Mercersburg (PA) Fair. Great band, fun project:
By now, most of us are familiar with word clouds. Right? Okay, maybe not, but there is a site on the web where you can create and customize your own in a few minutes. It’s called Wordle and you should check it out. I played around with text from our home page today for a mid-afternoon visual break and some inspiration.
Here are a few favorites:
Imagine using this to come up with word combinations for product names; or entering your brainstorming notes to see new combinations of phrases for a marketing campaign; or for creating a tagline. Anything that helps you look at something from a new perspective can give you a creative charge.
In honor of National Trails Day, coming up on June 6th, we’ve launched a little promotion called “Get Out!” You may have received our gift encouraging you to get outside and enjoy yourselves.*
We hope you do (or did) “Get Out!” and have a story to share with us here. If you have a photo, just post the link with your story. Whether it’s a weekend of camping or quick spin around some single track, we’d like to know how you celebrate National Trails Day. Update: Even while at the beach, Eryn was able to “Get Out!” and hit the trail for some bike riding. She logged about 8 miles on a clunky single speed beach cruiser with her husband and mother-in-law before enjoying some rest on a beach chair. Photo courtesy: destateparks.com
*If you didn’t receive a gift and feel left out, send us an email (info at studio20two dot com, subject line: Get Out!), and we’ll see what we can do…
Not only is the institute endorsing the color as a great choice for print as well as men’s and women’s apparel, but the color is also available from Pantone’s line of eco-friendly interior paint.
“The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance,” said Leatrice Eiseman, executive director of the Pantone Color Institute, as quoted on Pantone’s site.
OIWC‘s logo uses a very similar color for their sun icon – imagine! As their Graphics & Materials Manager (I’m also a member), I am currently updating the group’s logo and identity package. Interesting to apply the color qualities above to the mission of the organization: “…equip, educate and support women in the outdoor industries to recognize their professional goals.”
While we’re not fans of using exact complements on the color wheel to create clients’ color palettes, deep blue-green and rusty orange would look hot (excuse the pun) with “Mimosa.” Stay tuned. Maybe we’ll be able to work the color of the year into an upcoming piece.
