Posts Tagged ‘fun stuff’

Visual Diversion

Posted by Eryn on September 23, 2009

By now, most of us are familiar with word clouds. Right? Okay, maybe not, but there is a site on the web where you can create and customize your own in a few minutes. It’s called Wordle and you should check it out. I played around with text from our home page today for a mid-afternoon visual break and some inspiration.

Here are a few favorites:

wc_hot wc_asparagus wc_coolsummer

Imagine using this to come up with word combinations for product names; or entering your brainstorming notes to see new combinations of phrases for a marketing campaign; or for creating a tagline. Anything that helps you look at something from a new perspective can give you a creative charge.

Tags: design, fun stuff, ideas
Posted in creativity, inspiration, short and sweet, tips, words

On A New Trail

Posted by Eryn on June 1, 2009

A new little piece of singletrack we just rode… A little blurry, but an inspiring memory nonetheless!

Tags: fun stuff
Posted in daily photo, outdoor, photo, short and sweet

Studio 22 Celebrates National Trails Day

Posted by Eryn on May 26, 2009

In honor of National Trails Day, coming up on June 6th, we’ve launched a little promotion called “Get Out!” You may have received our gift encouraging you to get outside and enjoy yourselves.*

We hope you do (or did) “Get Out!” and have a story to share with us here. If you have a photo, just post the link with your story. Whether it’s a weekend of camping or quick spin around some single track, we’d like to know how you celebrate National Trails Day.

Update: Even while at the beach, Eryn was able to “Get Out!” and hit the trail for some bike riding. She logged about 8 miles on a clunky single speed beach cruiser with her husband and mother-in-law before enjoying some rest on a beach chair. Photo courtesy: destateparks.com

*If you didn’t receive a gift and feel left out, send us an email (info at studio20two dot com, subject line: Get Out!), and we’ll see what we can do…

Tags: fun stuff, news
Posted in client news, environment, favorite places, outdoor, photo, update

The Color of 2009

Posted by Eryn on May 18, 2009

“Mimosa,” a “warm, engaging yellow” is the Pantone Color Institute’s choice for 2009′s color of the year.

Image courtesy Pantone.com

Not only is the institute endorsing the color as a great choice for print as well as men’s and women’s apparel, but the color is also available from Pantone’s line of eco-friendly interior paint.

“The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance,” said Leatrice Eiseman, executive director of the Pantone Color Institute, as quoted on Pantone’s site.

OIWC‘s logo uses a very similar color for their sun icon – imagine! As their Graphics & Materials Manager (I’m also a member), I am currently updating the group’s logo and identity package. Interesting to apply the color qualities above to the mission of the organization: “…equip, educate and support women in the outdoor industries to recognize their professional goals.”

While we’re not fans of using exact complements on the color wheel to create clients’ color palettes, deep blue-green and rusty orange would look hot (excuse the pun) with “Mimosa.” Stay tuned. Maybe we’ll be able to work the color of the year into an upcoming piece.

Tags: design, fun stuff, ideas
Posted in color, identity, logo, pantone